If you’re setting up marketplace sales support, start with a clear playbook: pick the right channels for your catalog and margins, lock product data in a single source (titles, bullets, attributes, GTINs), and standardize images. Automate pricing and inventory sync to prevent oversells, define SLAs for ship speed and customer response, and create templates for FAQs/returns. Track KPIs (CTR, CVR, Buy Box share, ODR, return rate) and have an escalation path for listing errors and account health alerts. Before peak season, stress-test fulfillment, add buffer stock, and prewrite responses for common issues.
If you’d rather outsource parts of this, compare partners on integrations, content quality, response times, and how they handle suspensions and returns—this overview of
marketplace sales support is a good benchmark for scope and SLAs.
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